About the Brand

AJ Wallace is not simply a fashion brand. It is a movement—a defiant stand against disposable culture, against the erasure of craft, against the silencing of artisan voices.

We create gender-neutral clothing and outerwear that refuses to blend in. Bold. Edgy. Unique. Each piece is an act of self-expression, designed for those who walk into a room and create a moment.

Our garments are one-of-a-kind conversation starters, living journals that document artisan journeys across nations and generations. We translate timeless silhouettes through the lens of age-old Indian crafts—block printing from Rajasthan, zardozi embroidery from Gujarat, techniques passed down through centuries and perfected by hands that know no shortcuts.

But AJ Wallace goes deeper than design. We use data visualisation techniques to create prints that address sensitive issues often left unspoken—domestic violence, gender inequality, environmental degradation. Our fabric becomes canvas; our patterns become protest. We believe fashion can be beautiful and meaningful, luxurious and conscious, commercial and revolutionary.

We work directly with local artisans from Gujarat, Rajasthan, and Maharashtra—ensuring fair wages, sustainable practices, and the preservation of crafts that risk disappearing with their creators. When you wear AJ Wallace, you don't just wear clothing. You wear heritage. You wear resistance. You wear change.

Our aesthetic is rooted in the belief that tradition and modernity are not opposing forces, but complementary ones. We are sharp yet rooted. Contemporary yet timeless. We stand at the crossroads of luxury couture, accessible luxury, and conscious fashion—refusing to be confined by any single category.

AJ Wallace is for the fearless. For the powerful. For those who understand that what you wear is not just about style—it's about statement, identity, and impact.